Brittany Hizer
Director, Digital Solutions and Innovation at Life Fitness
Chicago, USA
I joined Life Fitness, a division of Brunswick Corporation, in July of 2004 and spent the first ten years of my career initiating and leading the strategy for commercial cardio product management. I was responsible for the development and successful launch of Elevation Series with Discover Tablet Consoles in 2012 which was groundbreaking for the fitness industry. In 2014 I transitioned to the Americas Sales Business Unit as the Technology Sales Manager to develop digital strategies for key accounts such as Equinox and Planet Fitness. In July 2015 I accepted a newly created position of Category Director for Active Aging and Medical Wellness and successfully managed the integration of SCIFIT which was the first acquisition for Life Fitness since 1998, facilitated cultural alignment and led the growth strategy development. In May 2017 I transitioned back to technology as the Director of Digital Solutions and Innovation.
I graduated in 2004 from DePauw University where I ran Track & Field and am currently pursuing my MBA from Northwestern’s Kellogg School of Management.
Mission statement:
I lost my mother to cancer at age 4 and my brother was 7 years old. My mom was only 32 years old at the time and had a full life and career as a VP at Bank of Indianapolis. I am extremely passionate about bringing awareness of breast cancer to others – women and men so families won’t experience the devastating loss of a loved one to something that could potentially be treated if found and diagnosed early.
Email: brittany.hizer@lifefitness.com
Linkedin: www.linkedin.com/in/brittany-hizer-7806a74
Region: USA